Top 5 Mistakes to Avoid When Hiring a Freelance Web Designer


Hiring a freelance Web designer and getting good results is not a mystical process. Though many elements of a successful process may not be controllable, there is much you can do to insure a good return on your investment.

Many intelligent people simply don’t know how to hire a freelance Web designer. Those who hire freelance designers often make the following mistakes:

  1. Getting started on a new Web site without setting a budget or setting a budget without measurable outcomes.

    To avoid getting lost in cyberspace ask yourself:

    • What will it take to make this project a success?
    • What is this project worth to me?

  2. Not planning your Web site around content; trusting aesthetics as a substitute.

    To avoid a Web site with glamour and no substance ask yourself:

    • What do I hope the new look of my Web site will help me achieve?
    • How will my aesthetic choices help me achieve my goals?

  3. Not considering search engine visibility and optimization (SEO).

    To avoid an invisible Web site ask yourself:

    • In what way will my new Web site be more visible to search engines than my old one?
    • Have I researched keywords on Google and WordTracker. Have I written page titles, descriptions, and headings based on my findings?

  4. Not monitoring your Web designer’s progress and budget expenditures.

    To avoid overspending ask yourself:

    • Will I get what I want if I don’t regularly monitor my new Web design and establish a reporting schedule for my freelance Web designer?

  5. Choosing a Web designer based on price without considering quality workmanship and the designer’s track record.

    To avoid hiring an unqualified designer ask yourself:

    • Which is more affordable, a Web site that costs $500 but gets no results or a $5000 Web site that helps sell my products and services?

By Harvey Ramer

Articles

Some useful articles, that I want to share with you.

top